Een prachtig en raak stuk van Seth Godin. Angst schaalt niet:

Events scale. The magnitude of our impact and the impact of our decisions can vary wildly, depending on the stakes. You can decide which chocolate bar to buy or you can decide whether or not to take a job.

Our fear, though, can’t scale. It doesn’t work that way.

The screaming fear in your stomach before you give a speech to 12 kids in the fifth grade is precisely the same fear a presidential candidate feels before the final debate. The fight-or-flight reflex that speeds up your heart when you’re about to get a speeding ticket you don’t deserve isn’t very different than the chemical reaction in the brain of an accused (but innocent) murder suspect when the jury walks in.

Tot op zekere hoogte geldt dat, vind ik, ook voor beslissen en de keuzestress die ermee gepaard gaat (eigenlijk ook een soort angst).

Voorbeeldje?
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